Written by: Dan Slagen, SVP of Marketing @Nanigans
Nanigans has leveraged its database of billions of digital advertising impressions served to create a benchmark report with strategy recommendations specific to gaming developers advertising on Facebook. With the millions of new smartphones, tablets and desktops that will be given as gifts this holiday season, this report offers support for gaming CMOs to increase Facebook advertising budgets.
Highlights from the report include:
- CPM and impression averages
- Click-through rate and action averages
- Install rates and ad spend averages
- Revenue by gender, age, and ad type
Based on over 78 billion impressions and over 8 figures of ad spend, this report features more than 30+ gaming-specific charts and graphs on Facebook advertising engagement, pricing and return on mobile and desktop.