The Boston-based company announced on Tuesday that existing investors Avalon Ventures, In-Q-Tel and Samsung Venture Investment Corporation, had upped their shares in the company, while new investors Rackspace, Devonshire Investors, and Toba Capital also also added money to the pot.

“In order to support our customers and continue to innovate on the core technology we need to make investments in people and locations,” Cloudant CEO Derek Schoettle told ZDNet on Tuesday. “Innovation can occur through internal developments or through acquisitions.”

Cloudant currently employs 60 people but plans to hire a further 30 to 40 staff before the end of 2013 in engineering, operations, sales, and sales engineering.

Over half of Cloudant’s staff are based out of its headquarters in Boston but the company also boasts a team of five in Seattle and is in the process of setting up an additional team of a similar size in a new San Francisco office that has just opened.

Outside of the US, Cloudant employs eight people in Bristol in the UK but expects this to double by the end of the year.

Schoettle added that he is looking to employ 10 people in Hong Kong by the end of the year in a new office that is set to open in the next 90 days.

Cloudant’s NoSQL database is designed to help developers load, store analyse and distribute operational application data needed for large or fast-growing web and mobile applications. It can run on Rackspace, Softlayer, Joyent, Microsoft Azure, and Amazon cloud infrastructure.

“Through those partners we’re able to deploy in countries on every continent, except Antarctica,” said Schoettle. “The relationship we have with Rackspace and Samsung is accelerating our entry into the Asian market. We’re currently exploring how we get to Sub-Saharan Africa and how we get to India.”